Innovations from Nature..
WE WANT TO TRANSFORM THE DENIM INDUSTRY.
WE ARE HARNESSING THE WISDOM OF NATURE TO REVOLUTIONISE THE PRODUCTION OF DENIM. BY MIMICKING BIOLOGICAL PROCESSES AND STRUCTURES, WE ARE DEVELOPING CUTTING-EDGE SOLUTIONS IN DYEING, YARN CREATION, WATER FILTRATION AND FABRIC CONSTRUCTION. OUR GOAL IS TO PRODUCE HIGH-QUALITY, BIODEGRADABLE DENIM THAT LEAVES NO TRACE ON THE ENVIRONMENT.
We want to lead the denim industry towards a responsible future, creating garments that are not only stylish and functional but also restorative to our planet.
IMAGINE A JEAN THAT HAS NO
POLLUTING PIGMENTS AND NO
HARSH CHEMICALS.
WHAT IF A JEAN COULD BE LIKE A LEAF? A JEAN THAT GROWS, MATURES AND CHANGES COLOUR WITH THE SEASON AND, AT THE END, DROPS BACK INTO THE EARTH TO BREAK DOWN AND CREATE NUTRIENTS FOR THE NEXT YEAR. WHAT IF YOU COULD PICK A PAIR OF JEANS WHEN READY AND PAUSE THEM AT THE PERFECT POINT?
THE BLUE MORPHO BUTTERFLY IS A FASCINATING EXAMPLE OF HOW NATURE USES PHYSICAL STRUCTURES TO CREATE VIBRANT COLOURS WITHOUT RELYING ON PIGMENTS. THEIR WINGS ARE A MAGNIFICENT BLUE, SO BEAUTIFUL IN FACT THAT THEY SEEM TO SHIMMER. BUT TAKE A CLOSER LOOK AND ASTOUNDINGLY THERE IS NO BLUE COLOUR PIGMENT AT ALL IN THESE AMAZING INSECTS. THE COLOUR IS PURELY STRUCTURAL, ABSORBING ALL COLOURS AND ONLY REFLECTING BACK THE VERY SPECIAL BLUE COLOUR AT 480NM ON THEIR WINGS.
WHAT IF A JEAN COULD BE BLUE LIKE A BUTTERFLY?
A JEAN THAT IS NOT DYED WITH PIGMENTS OR CHEMICALS, BUT WHO'S FABRIC STRUCTURE IS CREATED IN SUCH A WAY THAT IS REFLECTS ONLY BLUE LIGHT?
THIS IS JUST THE TIP OF THE ICEBERG. JOIN US ON OUR JOURNEY TO RE-FASHION DENIM FOR A SUSTAINABLE AND EXCITING FUTURE. TOGETHER, WE CAN CREATE A DENIM EXPERIENCE THAT HONOURS THE PLANET, INSPIRES INNOVATION, AND EMBRACES THE BEAUTY OF NATURE.
